A fragrance designed for the moment right after the shower — when you feel clean, calm, and quietly yourself.
Not perfume.
A ritual.
The Problem
People don’t always want fragrance for attention.They want to feel fresh, calm, and put together — before stepping into the day.
But most perfumes are:
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Too strong
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Too performative
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Designed for others
Not for yourself.
The Insight
A shower is not just a routine.
It’s a reset for your mind and body.
EREDITA is here to make the calm last.
Role
EREDITA is the final step of the shower.
Not a fragrance for events.
Not a perfume for the room.
A mist for yourself.
Target Audience
Routine-driven adults (22–38) who value personal rituals and want to feel fresh, calm, and put-together — especially after showering or resetting during the day.
Packaging & Fragrance
Top Notes:
Peach
Soft nectars
Middle Notes:
Jasmine
Warm skin musk
Bottom Notes:
Vanilla Bean
Sandalwood
Competition
Traditional body mists designed for fragrance refresh and daily reapplication.
ERÉDITA positions fragrance as a ritual moment after bathing, focusing on emotional readiness rather than scent performance.
Most body mists chase fragrance. ERÉDITA delivers a moment.
Campaign
Phase 1- Curiosity
Branded truck drives through city routes
Create curiosity that feels intentional.
Goal
Phase 2- Engagement
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Same truck
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Same routes
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Same time of day (early morning)
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Same design language
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Only the copy evolves
This consistency is what makes it feel intentional
Goal
Turn curiosity into personal meaning.
This is where people mentally answer
Phase 3- Invitation
Come as you are-
Some people may interpret it emotionally:
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I don’t need to prepare
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I can show up as myself
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This feels welcoming
But some people may interpret it literally:
Do I need to come in whatever i am wearing and not dress up?
Activation
Photoboot
Expression Mirror
Instagram Feed
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